Monthly Archives: July 2021

Counterpoint: An Indian Toy Manufacturer Responds to Richard Gottlieb

Hand turns dice and changes the expression “your view” to “my view”. India manufacturing as the alternative Josh Punin and his partner David Selvaraj at Source4India, are currently working with more than 20 factories that are in the process of various stages of manufacturing toys and other product categories. Mr. Selvaraj is a 33 year […]

Dr Gummer’s Good Play Guide partners with Toymaster on joint marketing venture – ToyNews

Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations. The Good Play Guide will leverage its expertise in child development, play, and […]

Crayola aims to spark creativity this back to school season with new social media campaign – ToyNews

The iconic arts and crafts brand, Crayola is on a mission to spark creativity and inspiration among UK children this back to school season, with a new campaign designed to kick-start a new school year and help the country’s pupils make up for lost education during the pandemic. In a bid to encourage excitement around […]

Star Editions launches online shop for hit preschool series CoComelon and Blippi in Moonbug partnership – ToyNews

The personalised giftware specialist, Star Editions has opened an e-shop for CoComelon and Blippi, featuring exclusive products and an extensive range of toys, games, and customisable gifts for the globally popular preschool IPs. The launch of the online store is part of Star Editions’ ongoing licensing partnership with Moonbug Entertainment Ltd. It has seen the licensee create a […]

Oxford ‘twinned’ with Thomas & Friends’ Island of Sodor as it’s named UK’s Friendliest City – ToyNews

Oxford is to be ‘twinned’ with the Island of Sodor – the home of Thomas the Tank Engine – having been recognised as the UK’s friendliest city when it topped the newly created Thomas & Friends Friendship Index earlier this month. Launched to mark International Friendship Day today (July 30th), the Thomas & Friends Friendship […]

Autumn Fair will be implementing Covid-19 status checks when doors open this September – ToyNews

Autumn Fair has introduced Covid-19 status checks for all attendees on arrival at the show this year, as it prepares to open its doors for the first time in 18 months since the pandemic hit, this September 5th to 8th. The show’s organiser has also updated its Safe & Secure Guidelines to deliver new health […]

The Disruption Report #26: Young People Don’t Want to Sell, Shipping By Rail Is a Problem, and the Economy Is Slowing Down

man with open birdcage over his head, surreal freedom concept Young People No Longer Want to Be in Sales The demand for salespeople is up, but the supply is down. Why? Because young people no longer aspire to become salesmen and saleswomen. I get it. Being a salesperson can be challenging (think Death of a […]