Monthly Archives: June 2021

The World’s Most Valuable Toy and Toy-Related Brands

Kantar BrandZ this month released its ranking of the world’s most valuable brands. As you would imagine, Amazon, Apple, Google, Microsoft, and Tencent make up the top 5. But what are the most valuable Toy and Toy-Related brands? In other words, companies that either make or sell toys and those who create intellectual property licensed […]

Vivid’s Animagic welcomes interactive plush gorilla duo Tiki and Toko – ToyNews

Animagic, the 12 year strong brand from Vivid, is welcoming a new mother and baby duo this autumn/winter in the shape of Tiki and Toko, a pair of interactive feature plush gorillas who are already proving to be a popular force among retailers in Europe. Having just scooped up a string of retailer awards in […]

Melissa & Doug details global launch of PAW Patrol and Blue’s Clues & You toy ranges – ToyNews

The global toy brand Melissa & Doug has detailed a new range of co-branded PAW Patrol and Blue’s Clues & You toys, developed in partnership with Nickelodeon, to be made available at retailers across the globe. The multi-year partnership launches with 50 items in the line-up for 2021, including the PAW Patrol Rescue Mission Wooden […]

Nerd is the word | The Insights Family explores the UK’s booming Kidult market – ToyNews

Jurassic Park and Transformers mash-ups, LEGO sets exploring themes of travel, history, science – and iconic worlds of science fiction, of course – and a healthy gaming scene that simply continues to expand and capture new audiences; the toy space is no longer one bound by age restrictions. Here, The Insights Family’s founder, Nick Richardson explores […]

UK retail profits could shrink by £8bn in next four years, says research – ToyNews

UK retailers could see profits fall by £8bn in the next four years, according to a new report from Alvarez & Marshal in partnership with Retail Economics, a direct result of the ‘seismic shift’ to ecommerce fuelled by the Covid-19 pandemic. In the report issued by the global services firm, pre-tax profit margins are forecast […]

Hasbro and eOne’s new comedy series Ninja Express to launch on CBBC this July – ToyNews

Hasbro’s global entertainment studio, eOne, has launched a new kids’ animated series to the global stage, an ‘absurd 2D and 3D mix of animated comedy’ for six to 11 year old kids, titled Ninja Express. The series – c0-produced with Creative Conspiracy and Frogbox – follows the antics of a special delivery service run by […]

Asmodee research group Game in Lab launches virtual summit for board game development and inclusivity – ToyNews

The Asmodee research group, Game in Lab, has teamed up with Analog Game Studies to host a new two-day virtual summit for board game research and inclusivity. Called GENeration Analog, the event will feature over 30 panelists and three keynotes discussing how the evolution of societal attitudes around tabletop RPGs can have broad impacts that […]

Hasbro and Universal partner to launch Transformers x Jurassic Park mash-up… proving that life does find a way – ToyNews

Even if you could never have imagined it, life… (you’ve guessed it), finds a way. Hasbro has finally partnered up with Universal Brand Development and Amblin Entertainment to create the DNA mash-up we’ve all been waiting for; bringing Jurassic Park and the Transformers franchise together for the first time. Under the new partnership, the iconic […]